Poco phone is a Chinese company that specializes in smartphones. The brand was originally launched in August 2018 as a mid-range smartphone line under Xiaomi. However, in January 2020, POCO India became an independent company and in November 2020, the global counterpart followed suit. The first smartphone released by POCO was the Poco phone F1 in August 2018.
POCO was first introduced as a Xiaomi sub-brand in August 2018 with the launch of the Poco phone F1, which was a success. In January 2020, POCO India separated from Xiaomi and became an independent brand. In the three years since its launch, POCO has released 11 devices, many of which were rebranded versions of Redmi smartphones. In January 2021, POCO India introduced a new logo, mascot, and slogan, “Made of Mad,” however, POCO Global continues to use the original logo.